Revitalizing Branding for BIOZ Game in the Web3 Space

BTW Marketing partnered with BIOZ Game, a rising star in Web3 gaming, to enhance branding and drive user engagement. Through tailored tokenomics strategies, decentralized marketing efforts, and robust community engagement, we successfully transformed BIOZ Game’s digital presence, boosting user growth, revenue, and brand reputation within the blockchain gaming ecosystem.
95%
customer satisfaction
5%
revenue growth
$200k
cost savings

What was the goal?

BIOZ Game, a rising player in the Web3 gaming industry, was facing a slowdown in user growth and engagement. While the company had a solid foundation, they lacked expertise in Web3 marketing strategies, tokenomics optimization, and community engagement via decentralized platforms. They sought the assistance of BTW Marketing to enhance their user acquisition and retention strategies, strengthen their digital presence, and drive sustainable growth within the Web3 gaming ecosystem.

They sought the expertise of BTW Marketing to revitalize their business and achieve sustainable growth in the digital realm.

Solution:

  1. Business Consultation:
    BTW Marketing began by engaging with BIOZ Game's leadership for a comprehensive business consultation. This in-depth analysis of BIOZ Game's current operations, target audience, and competitive landscape revealed key areas for growth. Based on this, BTW Marketing developed a strategic plan designed to enhance BIOZ Game's performance and visibility in the Web3 gaming market.
  2. Tokenomics and Web3 Marketing Strategy:
    BTW Marketing developed a tailored tokenomics and marketing strategy to accelerate user acquisition and enhance BIOZ Game's in-game economy. This included restructuring the in-game currency to improve liquidity and user engagement, while also introducing a play-to-earn (P2E) model to attract more players. The Web3 marketing strategy leveraged decentralized platforms, NFTs, and crypto communities, positioning BIOZ Game as a leader in blockchain gaming.
  3. Community Engagement via Decentralized Platforms:
    BTW Marketing recognized the importance of community engagement in Web3 and helped BIOZ Game establish a strong presence on platforms like Discord, Twitter, and Telegram. The team created Web3-native content, hosted NFT giveaways, and organized AMA (Ask Me Anything) sessions to build a loyal and engaged community. Partnering with influencers in the crypto and gaming sectors helped boost BIOZ Game’s visibility and user base.

Results:

The collaboration between BIOZ Game and BTW Marketing resulted in several key achievements:

  • Increased User Growth and Revenue:
    BTW Marketing’s tokenomics optimization and Web3 marketing efforts led to a substantial increase in active users and retention. The P2E mechanics and improved in-game economy increased engagement and contributed to revenue growth for BIOZ Game.
  • Enhanced Digital and Community Presence:
    BIOZ Game's online visibility saw a dramatic improvement thanks to BTW Marketing's decentralized marketing strategies. The game’s Discord and Twitter communities grew significantly, with community-led events driving organic user growth. BIOZ Game became a recognized name in key Web3 gaming communities.
  • Stronger Brand and Token Value:
    With influencer partnerships and active community engagement, BIOZ Game's brand reputation improved, fostering trust and loyalty among players and investors. As a result, the value of the game’s token rose steadily, further boosting platform adoption.

Summing up

Thanks to BTW Marketing's expertise in Web3 consulting, tokenomics optimization, and community engagement, BIOZ Game successfully transformed its digital presence, achieving remarkable growth in user acquisition, revenue, and market reputation. This case study highlights BTW Marketing’s ability to deliver impactful results in the dynamic Web3 gaming industry.

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